- Max Waldron
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- 3 Biggest Mistakes Coaches Make and How to Fix Them Instantly
3 Biggest Mistakes Coaches Make and How to Fix Them Instantly
I've been guilty of all three of these, so learn from my mistakes
Hey Coach!
Coaching is a rewarding profession, but it comes with its fair share of challenges.
As a coach, you have the power to transform the lives of your clients. However, even the most experienced coaches can fall into common traps that hinder their effectiveness and client success.
(God knows I’ve been guilty of each of these myself).
In this article, we'll explore the three biggest mistakes coaches make and provide practical solutions to fix them instantly. You'll learn how to balance technical knowledge with client needs, manage expectations effectively, and incorporate the psychological aspect of coaching into your practise. By addressing these key areas, you'll enhance your coaching strategies and deliver better results for your clients.
Mistake 1. Overemphasising Technical Knowledge
As a coach, you might be tempted to showcase your vast technical knowledge to impress your clients. However, this is really only beneficial if it’s useful (ie if your clients can actually understand what you’re saying). While technical expertise is important, it’s more important to be able to communicate your expertise in terms that your clients can actually understand.
Many coaches fall into the trap of overloading their clients with complex information, believing that more knowledge equals better results. In reality, this can lead to confusion and overwhelm, hindering your clients' progress. Instead, focus on delivering actionable insights that your clients can easily understand and implement.
To avoid this mistake, break down complex concepts into digestible chunks and use clear, concise language. Remember, your role is to guide and empower your clients, not to showcase your technical prowess

Mistake 2. Mismanaging Client Expectations
As a coach, managing client expectations is crucial for successful coaching relationships. Many coaches make the mistake of overpromising or failing to set clear boundaries. This can lead to disappointment and frustration for both parties.
I’ve still got some low key PTSD from my early days of online coaching, where I’d be responding to client messages at 11pm and having to coach again at 6am the next day.
To avoid this, it's essential to communicate openly and effectively with your clients from the start.
One key aspect is setting realistic milestones. Break down larger fitness and nutrition goals into smaller, manageable steps. This helps clients see their progress over time and keeps them motivated.
Encourage clients to take ownership of their progress and be patient with themselves. Regularly acknowledge and celebrate small achievements to reinforce positive behaviour and keep clients motivated. By addressing issues promptly and maintaining clear communication, you can prevent misunderstandings and ensure a productive coaching experience.

Ignoring the Psychological Aspect of Coaching
As a coach, you might be overlooking a crucial element of your practise: the psychological aspect.
Understanding the mental and emotional factors that influence your clients' behaviours is essential for effective coaching. By integrating psychological principles into your coaching strategies, you can unlock your clients' full potential and drive lasting change.
One key psychological concept to consider is the Transtheoretical Model, which proposes that individuals progress through stages when making behavioural changes. By tailoring your interventions to your client's stage of change, you can foster progress towards sustained shifts in their fitness and nutrition habits.
Additionally, enhancing your clients' self-efficacy is vital. This concept, introduced by Albert Bandura, highlights the importance of an individual's belief in their ability to enact change. You can empower your clients by setting clear, achievable goals, providing skill-building exercises, and offering constructive feedback. This approach will boost their confidence and motivation, leading to better results in their fitness and nutrition journey.
This is a massive topic and will likely become it’s own dedicated article in the future, but the above resources should get you started.

Next Steps
Mastering the art of coaching involves being committed to delivering a high quality service, but also being aware of common pitfalls that many coaches fall into. Most of my mistakes haven’t come from having bad intentions, in fact more often than not it’s been the opposite that has caused my mistakes.
By striking a balance between technical knowledge and practical application, managing client expectations effectively, and incorporating psychological principles into your approach, you can elevate your coaching game. These strategies have a significant impact on client success and satisfaction.
Remember, coaching is an ongoing process of learning and growth, not just for your clients but for you as well. To keep improving your skills and staying up-to-date with the latest coaching trends, follow me on Instagram @max.strength.
By consistently refining your techniques and addressing these key areas, you'll be better equipped to guide your clients towards their goals, fostering lasting change and building stronger, more rewarding coaching relationships.
Until next time,
Max